This past week I had the chance to travel to Lyon, France, for an exciting 5 days at a food service and hospitality trade show called Sirha Lyon. Alongside three of my colleagues, we spent our days running a 65m2 booth that was brought to life by 5 of our organization’s partners.
Like any trade show, the 5 days were certainly exhausting – the loud expo halls, constant conversations, and being on your feet all day definitely contributed to that. Still, I was having the time of my life! As Communications Coordinator at Worldchefs, I was able to interact with our partners, tasked with creating content that would appeal to both the partners themselves and our audience of chefs and hospitality professionals.
Worldchefs is a federation of chef associations around the world, kind of like the UN of chefs 🙂 We have educational initiatives, networking events, and competitions (that we host or endorse) with the aim of elevating the standards of global cuisines.
Responsible for Worldchefs’ communications channels, which includes social media platforms, the challenge always remains that it is hard to showcase food and chefs from around the world while spending each day in our office in central Paris. You have to interact at distance with chefs in the Americas, Africa, Asia, Europe, etc.- to hopefully receive content to edit or share. Going to Lyon where I’d have 5 days of access to chefs and industry experts, I knew my mission – film and photograph everything. I prepared every creative idea I could think of before going to ensure that I could maximize this opportunity to get content.
Sirha Lyon was the largest tradeshow I’ve ever been to – it had 7 halls that welcomed over 257,000 people over the course of the event. In each hall, there was a different theme, such as kitchen equipment, confectionery, wine & spirits, and more. We were located in the food hall, meaning our stand was frequented by lots of hungry visitors.
Sirha Lyon is also the home of Bocuse d’Or, one of the most prestigious culinary competitions in the world. I was luckily able to receive a media pass for the entirety of Sirha Lyon, meaning I could get up close at the competitions, in the private media section. This was super helpful because I could interview competitors, speak with judges and coaches, and have ‘exclusive’ content that ended up doing really well on social media!
Despite the huge number of attendees at Sirha Lyon, I found that almost 100% of the conversations were in French, as the majority of attendees seemed to come from some part of France. This was great, because I was able to practice French for several days! Working for an international organization, sometimes there are days where I don’t need to use French, so it was nice to have a bit of practice.
Overall, my first work trip in France was a great success – I met many new people, had a great time working on the communications, and even got to explore a bit of Lyon! I’m already looking forward to the next time I’ll get to travel for work.
Stay tuned for next week’s article 🙂


























